Reputation Marketing

When Customers Talk, Entrepreneurs Need to Listen

Some people blogged that they absolutely hate your product or service. Your marketing guys say these individuals’ opinion won’t impact your company because they lack influence. They couldn’t be more wrong on both counts.

Everyone knows someone who knows someone

Online customers have friends, and those friends have friends, and so on. Just like wildfire, bad reviews can spread quickly and do damage to a brand’s reputation, which could translate into lower sales. (more…)


Online Reputation Management 101: A Crash Course

If compared to human development, online marketing is still well in its teenage years—that critical stage where it’s still trying to make sense of its role in the world, so don’t expect there to be a lot of books about it just yet. What there are plenty of though, are lessons based on first-hand experience by businesses just like yours, especially when it comes to online reputation management. (more…)