Some people blogged that they absolutely hate your product or service. Your marketing guys say these individuals’ opinion won’t impact your company because they lack influence. They couldn’t be more wrong on both counts.
Everyone knows someone who knows someone
Online customers have friends, and those friends have friends, and so on. Just like wildfire, bad reviews can spread quickly and do damage to a brand’s reputation, which could translate into lower sales. (more…)
It’s possible to turn a bad reputation into a good one. Rock icon Joan Jett’s solo career is a case in point.
The former band vocalist and guitarist took the punk rock path after her group, the Runaways, was dissolved in 1979. Jett sought help from record producer Kenny Laguna, but due to her wild nature, failed to sign a deal with almost two dozen recording studios. With their self-published album failing to take Europe by storm, Jett and Laguna thought about striking it rich stateside. (more…)
If compared to human development, online marketing is still well in its teenage years—that critical stage where it’s still trying to make sense of its role in the world, so don’t expect there to be a lot of books about it just yet. What there are plenty of though, are lessons based on first-hand experience by businesses just like yours, especially when it comes to online reputation management. (more…)