Month: August 2014

When Customers Talk, Entrepreneurs Need to Listen

Some people blogged that they absolutely hate your product or service. Your marketing guys say these individuals’ opinion won’t impact your company because they lack influence. They couldn’t be more wrong on both counts.

Everyone knows someone who knows someone

Online customers have friends, and those friends have friends, and so on. Just like wildfire, bad reviews can spread quickly and do damage to a brand’s reputation, which could translate into lower sales. (more…)